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Synereo developing blockchain-enabled Attention Economy solutions, that allow direct monetization of original content, posted anywhere on the net, altering the future of content publishing and distribution.
In September 2016, Synereo entered a partnership with the Silicon Valley startup accelerator NFX, to build the decentralized internet over Synereo’s blockchain. Synereo later on redefined its focus turning towards creating tools for the Attention Economy as part of the company’s core philosophy.
Synereo operates in the Attention Economy space, flowing from the fundamental assumption that attention is a scarce commodity, making up the most valuable resource in today’s online world.
WildSpark is the first tool ever to be created by Synereo. WildSpark works in the form
of a meta-layer protocol located on blockchains and existing on top of content hubs
and social media platforms. Its purpose is to monetize the original content in the form of rewarding both content creators and content curators. Rewards are given out in the form of AMP tokens, encouraging content creators to create more valuable and original content, while also helping people to share the generated content.
The AMP, issued in 2015, is Synereo’s native cryptocurrency. It powers Synereo’s
network of Liberated Attention Economy products, where it incentivizes users to reward
each other for value-creation acts directly – without intermediaries or fees.