the AMP

The AMP, issued in 2015, is Synereo’s native cryptocurrency. It powers Synereo’s network of Liberated Attention Economy products, where it incentivizes users to reward each other for value-creation acts directly – without intermediaries or fees.
Based on a crypto-monetary model, the Attention Economy Layer enables curators to invest a customizable amount of AMPs in promising content, before funnelling it from the content hub arena, such as YouTube, to the relevant network segments of a content distribution arena, such as Facebook, to match it with the right audiences. The AMPs aggregated in this way are then distributed back to the content creator as well as the curators who have created the highest amount of added value.